Branding
Logo
Design Process
Branding
Client
Sputnik
Year
2024
At Sputnik, our branding is a direct reflection of our passion for mid-century modern design and our commitment to authenticity, craftsmanship, and timeless aesthetics.
Founded in 1984, Sputnik is a vintage furniture store devoted to sourcing and preserving iconic Mid-Century Modern pieces from the 1950s and 60s. Our passion lies in timeless European design—sleek lines, refined craftsmanship, and lasting materials. We make three dedicated buying trips to Europe each year, hand-selecting every piece to ensure its authenticity, condition, and historical integrity. Each item we offer has been thoughtfully curated, restored when needed, and given new life in modern homes.
Client
Typography
Primary
Editorial New
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Years
1957, 2020
Foundries
Monotype, Very Cool
Design Process
Our logo is a modern monogram built from simple geometric strokes—a nod to the clean lines and space-age optimism of the mid-century modern era. The symmetrical
S-mark blends motion and stability,
reminiscent of both Sputnik satellites and structured furniture forms. It reflects our foundation in historical design while expressing a forward-looking spirit.
Navy Blue
#18264F
Design Process
Our palette is built around a buttery cream and deep navy, evoking the warmth of vintage paper and the richness of aged woods and metals. Cream provides a soft neutral backdrop, while navy adds structure and sophistication. These tones mirror the natural patina of the furniture we collect—sun-aged leather, brushed brass, and polished walnut.
Colors
Cream
#F6EDCC
Brown
#493B37
White
#FFFFFF
Secondary
Design Process
The primary typeface is a refined serif with vintage flair—leaning into the elegance and grace of 1950s editorial layouts. It balances nostalgia with sophistication. Our secondary typeface is a bold, high-contrast serif with a slightly exaggerated flow, used prominently for titles and catalog covers to suggest both drama and timelessness.
Neue Haas Grotesk
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()z
Business Card
Assets
4 Point Star
It symbolizes wonder, discovery, and the radiant energy of good design.
Satellite
This radial shape suggests both the orbit of ideas and
the modular geometry found
in iconic MCM furniture
and decor.
Shooting Swish
A boomerang-style swoosh element common in 1950s design, evoking motion
and futurism.
Use
Perfect for any promotional events, giving the people an understanding for what we bring to the table.
Icons
Secondary
Tertiary
